Google Analytics has publicly released the new Google Analytics 4 platform which leverages a new Property Type, “App+Web”. Historically, Google Analytics properties were limited to the “Universal Analytics” type.
You have the ability to create new properties with the new type or you can upgrade the legacy “Universal Analytics” property type to the new “App+Web” type.
Before you move down this path, please note that once you have upgraded to “App+Web”, you cannot downgrade back to “Universal Analytics” and TapClicks does not yet have a connector with access to performance data from the new “App+Web” property type.
The legacy data for Google Analytics “Universal Analytics” properties come through the Google Analytics Core Reporting API Version 4 (https://developers.google.com/analytics/devguides/reporting/core/v4
). The new “App+Web” data will be available from a new API that is currently in pre-release, the Analytics Data API (https://developers.google.com/analytics/trusted-testing/analytics-data
What do I do?
TapClicks encourages you not to leverage the new property type for those entities that you need to report on within the TapAnalytics dashboard in the immediate to near term to ensure that your data continues to flow through the “Universal Analytics” property.
If you have already upgraded your properties or created new properties that you need for reporting, there is a way to export your data from Google Analytics 4 into Google Big Query, which Google describes here: https://support.google.com/analytics/answer/9823238?hl=en&ref_topic=9359001
Once your data is in Google Big Query, the TapClicks Smart Connector can bring that data into your reporting dashboard.
What is TapClicks doing about it?
We’re working closely with our Google contacts to understand when the Analytics Data API will be available publicly. In the interim, we’re looking to make as much progress on a new connector as we can ahead of the public release.
If you have any new “App+Web” properties and would like to partner with us to move this investigation forward, please reach out to your Customer Success Manager.
TapClicks will be updating this post as new information becomes available - if you have any questions at all, please don’t hesitate to contact us either through your Customer Success Manager or email@example.com