- To continue in our commitment to data quality, TapClicks is implementing a new process to handle changes/corrections in campaign mapping. We have seen many of our customers change their campaign mappings over time and by doing so they may be duplicating the data stored in their TapClicks instance.
In an effort to improve accuracy of data analysis for our customers, we are systematically going through all of our 250+ connectors and cleaning out duplicate/incorrectly mapped data caused by mapping errors.
***No action is required on your part, and third-party data that is currently mapped to a client in TapClicks will not be affected.***
To illustrate, let’s suppose that you mapped the “Joe’s Pizza” campaign from Google Ads to the TapClicks Client “Tom’s Pizza” on 2019-01-01, then realized on 2019-01-05 that you made a mistake and updated the mapping in TapClicks to go to the Client “Joe’s Pizza”, we would currently have two Google Ads records for the same campaign. Going forward, we will delete the old, incorrect campaign record currently tied to “Tom’s Pizza” and leave the Google Ads campaign data associated with only the “Joe’s Pizza” TapClicks Client.
We have been updating connectors in batches of approximate 30 at a time. Below is a list of all the connectors that have been updated to date. Duplicates for those connectors have been eliminated and feeds are now being managed with the new process in order to make it easier for you to correct any mapping errors.
If you have any concerns about this upcoming change, please reach out to firstname.lastname@example.org
and provide context, and we may look at solution options on a case-by-case basis.
The TapClicks Data Quality Team
Connectors updated to date:
Adform Buyer Solutions
Adobe Advertising Cloud
Bing Webmaster Tools
Brightcove Video Cloud
Centro Basis: DSP
Chat 24/7 Live Chat
Convirza For Advertisers
Green Banana SEO
HubSpot Email Campaigns
HubSpot Hosted Content
HubSpot Social Assists
Moving Company Reviews
Raven Site Auditor
Salesforce Marketing Cloud - Email
Shout About Us
Verizon Media Ad Server
Verizon Media Native
Sep 15, 00:28 UTC